Technical SEO is not a one-time fix. Search engines re-crawl your site continuously. New pages get added. Templates change. Plugins update. Something that worked last quarter may be working against you today. The Technical SEO & Site Health retainer keeps a qualified eye on your technical foundation so problems are caught before they damage rankings.
Delivery: Work is ongoing from campaign start. Monthly technical report delivered in the first week of each month. Urgent issues flagged within 24 hours of detection.
Most businesses treat technical SEO as a project: fix the issues, tick the box, move on. The problem is that websites are not static. Every CMS update, new page template, or developer change creates potential for technical issues to re-emerge. A JavaScript rendering issue introduced in a theme update can prevent your entire blog from being indexed. A redirect loop on a high-authority URL can bleed ranking power you have spent months building. These things happen regularly, and they rarely announce themselves.
The Technical SEO & Site Health retainer provides continuous monitoring so you know about problems early, when they are still small and fixable, rather than discovering them six months later in a traffic graph that is pointing the wrong way.
Crawl coverage is the first priority. We monitor for pages that Google cannot access, pages that are inadvertently blocked, and indexation anomalies that suggest something in your site configuration has changed. We check that your XML sitemap accurately reflects your most valuable pages and that your robots.txt is not accidentally excluding content you want indexed.
Core Web Vitals receive particular attention. Google's Page Experience signals affect rankings, and they are measured at the URL level, not just site-wide. A page that underperforms on Largest Contentful Paint or Cumulative Layout Shift may be ranking below where it should despite good content and strong links. We track CWV scores across your top pages and work with your development team to address issues as they arise.
Identifying issues is only half the work. Many technical fixes require code changes that need to be briefed to a developer. We produce developer-ready documentation for each change we recommend - not just "fix your Core Web Vitals" but a specific brief describing exactly what needs to change, which files or templates are affected, and the expected outcome.
If you have a developer on your team, we brief them directly. If you do not, we can implement most common technical fixes ourselves with appropriate CMS access, or recommend a developer suited to the work.
An audit identifies issues at a point in time. The Technical SEO retainer provides ongoing monitoring so new issues are caught quickly. Most clients start with the audit and then move onto this retainer for continuous maintenance.
Both are possible depending on your setup. For most CMS platforms we can implement fixes directly with editor or developer access. If you prefer your own developer to implement, we provide detailed written briefs.
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