FAQ

It depends on where you are starting from. A new site in a competitive market will typically take 6 to 9 months before organic traffic becomes a meaningful channel. A site that already has some history, some content, and some backlinks can see movement in 3 to 4 months for mid-competition terms. We are honest about this in the discovery phase and we do not over-promise timelines. Paid search shows results faster - typically within the first month - which is why we often recommend running both in parallel early on.

Access to Google Search Console and Google Analytics are the starting points. If those are not set up, we can do that for you. For content-focused engagements we will also want to understand your audience, your product positioning, and any content you have already published. We send an onboarding questionnaire after payment that collects everything we need. The whole process takes about 30 minutes on your side and we start work within 3 business days of access being granted.

The Foundation and Accelerate packages have a 3-month minimum commitment. This is because SEO work genuinely takes time to show results and a shorter engagement rarely produces anything meaningful. After 3 months, either party can end the engagement with 30 days written notice. The Authority package has no fixed minimum. One-time services like the SEO Performance Audit and individual add-ons have no minimum commitment.

No. Our paid search management fee is a flat monthly rate. Your media budget goes directly to your Google or Bing Ads account. We do not mark up media spend or take a percentage of what you spend with the platforms. This means our interests are aligned with performance rather than with you spending more.

Yes. Use the plan builder on the custom-package page to combine individual services and add-ons. If you have something specific in mind that is not covered there, contact us directly and we will scope something appropriate. We regularly work with businesses that have specific constraints or that already have some work being done in-house and need us to fill gaps.

All services are delivered digitally. Reports arrive by email in PDF format. Content is delivered as Google Docs or directly published to your CMS depending on your preference. Technical work is either handled directly in your site with your login credentials or documented as specific recommendations for your developer to implement. We never need to be on-site. Everything works remotely.

After the minimum commitment period, you can cancel with 30 days written notice. We do not make cancellation difficult. You keep all work delivered to that point, including content, reports, and documentation. There are no exit fees. If you need a temporary pause rather than a full cancellation, contact us and we will find a workable arrangement.

No. Anyone who guarantees specific Google ranking positions is either misleading you or selling you something you should not buy. Search engine rankings depend on hundreds of factors that are outside our control, including algorithm changes and competitor activity. What we do guarantee is the quality and quantity of work specified in your plan, transparent reporting of all activity and results, and honest communication when something is not working as expected.