Discovery & Analysis
We begin every engagement with a structured discovery phase. This means analysing your existing search performance data, auditing your technical foundation, mapping your competitive landscape, and identifying the gaps between where you are and where you want to be. We ask direct questions and we want honest answers about your business goals, your past results, and what has not worked. This phase takes 5 to 7 business days and results in a written findings document you keep regardless of what happens next.
Timeline: 5-7 days
Strategy & Planning
Based on the discovery findings, we build a prioritised 90-day campaign plan. This is not a generic list of tactics. It is a sequenced programme of work tied specifically to your goals, your market, and your current position. You see exactly what we will do in weeks 1 through 12, what we expect each activity to achieve, and how we will measure success. We present this and adjust it based on your feedback before any ongoing work begins.
Timeline: 3-5 days
Execution & Delivery
This is where the work happens. Technical fixes go into your site. Content is researched, written, optimised, and published or handed to you for publication. Outreach campaigns run. Ad campaigns launch. You receive weekly status updates showing what went live and what is in progress. We do not disappear between monthly calls. If something changes in search or in your business, we adapt the plan and tell you why.
Timeline: Ongoing
Reporting & Optimisation
Monthly reporting is more than a traffic dashboard. We connect search activity to the business metrics you actually care about - leads generated, revenue attributed to organic, cost per acquisition in paid channels. Every report includes a written commentary explaining what the numbers mean and what we are doing about them. We treat reporting as a feedback loop, not a formality. Campaigns that are not performing get restructured, not just described.
Timeline: Monthly